Basics of setting up a band page on Facebook
Lots of bands, in fact probably most bands, have a presence on Facebook.
It is the largest social media network in the world, reaching 1.15 Bn users worldwide and is the 2nd biggest website, according to “Alexa”, after Google.
Most of my direct links to this website come from Facebook as bands share my reviews about them, so even if a band has their own website they will gain hugely by having a Facebook page as well.
Page, group, or profile
I can’t emphasise this enough, what you need for your band on Facebook is a PAGE. I know absolutely LOADS of bands who have set up a personal profile as their band page, thinking (erroneously) that they will reach more of their fans that way.
Facebook has made pages, groups, and profile different for a reason, and each serves a very different purpose. Here is a brief summary in easy language.
- Profile – A personal section relating to an individual as who they really are as a person. e.g. John Smith : father, husband, son, brother, friend, acquaintance etc
- Page – A section relating to an organisation or business, or to a person’s role in life. e.g. “Organic Records Ltd.” or “The Funky Chicken Band” or John Smith : Lead singer of The Funky Chicken Band (If you want to keep your band life separate from your personal then this is the way)
- Group – A number of people with a common interest e.g. Secret closed group for Funky Chicken band members to communicate, open group for fans and street teamers of Funky Chicken by geographical area.
Like a lot of people, when I moved across from Myspace to Facebook I brought with me a lot of associated baggage. I tried to set up an alter ego page and discovered how much more determined Facebook were to check that my fictional character was a real person than Myspace had been. In fact it amazes me that people go to the trouble of creating profiles for their dogs. These should really be pages but I am not going to go off in a huff about it.
A personal profile is set up to behave very much like a human being. To use an analogy with real life. Humans can go to places, go inside buildings, work for companies be members of bands etc. They interact with businesses, and buildings, and rock bands in specific ways. They can seek friends who are other humans, and they can like or dislike other entities.
What they can’t do is act as a shop front, warehouse, or workshop, for the business of a business entity. That is what pages are for.
Pages on the other hand behave like non human entities. They can “like” other pages, in the same way that a company can like another company, or a band can like another band, or its record label. But they can’t make friends with profiles. That has to happen the other way round, but they CAN have an unlimited number of fans. Also there is no issue with privacy. Think about it; would you want EVERY fan of your band to also be your personal friend? Some of them might come to gigs and dig your music, but also be quite obnoxious people who you would not want to meet in the street.
Band pages are set up for bands and allow syncing with other social media (Twitter, Reverb Nation etc) and let you host audio files, and gig lists, directly on your page. It has specific spaces for your band biog, list of members, media contacts, record label info etc. (It doesn’t ask you if you are male/female or married/single/its complicated)
Groups are not pages – When I set up the Let’s Get a Genuine Unsigned Band Into the Charts campaign I used a group. I was used to Myspace and that was how you did it there, but I should have used a page. At the time I didn’t realise it could become a problem. Groups are limited to 5,000 members. GUBIC grew to nearly ten thousand before the end and we had set up two groups.
A group is ideal for organising a number of people with a common goal. Just like a craft club and coffee morning, at the local church hall, or a bunch of mums who go swimming every Thursday lunchtime.
For bands this might be a group for street teamers, in a particular area. Or even just a secret group for your members to be able to talk about when the next rehearsal is.
So if I have persuaded you that it should be a page…
Click on the “pages” link on the left of the main page on Facebook.
This take you to a list of pages that you are already an admin of. Assuming this is all new to you then there may not be any.
So just click on the “+ Create a Page” button and you then have a choice of categories.
You obviously want the one labelled “Artist, Band or Public Figure”
Then you get a drop down menu and you need to scroll to “Musician/Band” and fill in the name of the band. Then click I agree to the terms and conditions and hit “Get Started”
You now get a whole load of information to fill in about your band. Try to fill in as much as possible. The more detail you include the easier it is for people to find out about you.
It allows you to link to other websites. Do so. Link to all your other sites because Facebook is the 2nd largest website in the world so those links will be ranked pretty high by Google.
Lastly for now, invite your friends to like the page as soon as you feel it is ready to show to the rest of the world.